Here’s the thing about modern HR—it needs to evolve. Growing companies deserve people strategies that actually fuel their success, not just keep them compliant. That’s exactly what I help ambitious founders create.
I’m Lori Oliveira, and I’ve spent over two decades discovering that when you get the human systems right, everything else flows beautifully. As the founder of Soul Objective, I partner with visionary leaders who know that culture is their secret weapon for sustainable growth.
The Numbers Tell the Story
30+ successful business integrations and 20+ years of hands-on experience building, scaling, and transforming organizations from the inside out. I’ve been in the trenches with startups burning through Series A funding, established companies navigating digital transformation, and everything in between.
What Makes Soul Objective Special
I believe in people operations that create real impact. Whether you’re growing from 50 to 500 employees, bringing teams together after an acquisition, or evolving your culture to match your vision, I bring enterprise-level expertise with a personal, boutique approach.
I love bridging the gap between traditional HR and modern innovation. You get thoughtful solutions that work in the real world, crafted by someone who truly understands the journey you’re on.
Ready to Transform Your People Strategy?
I’d love to explore how we can support your biggest people challenges together. Whether you’re looking for fractional HR leadership, organizational transformation, or guidance on building your culture, I’m here to help you succeed.
